In early 2008 ePerformax opened the Global Communications & Management
Academy (GCMA) to help Filipinos develop and master global communications
to deliver superior customer services for global clients. In addition, the GCMA
addressed the increasing demand for high quality talent even though the pool
of “ready to hire” candidates continued to contract.
The concept of expanding our proprietary communications training started with
the pool of “near hire” candidates. This pool of college graduates and
undergraduates had the knowledge, abilities, and motivation to perform for our
global clients, yet required communications skills training to ensure success.
All we had to do was expand the global communications training. As our success
and experience in training “near hire” candidates grew, we decided to develop
training for the pool of “far hire” candidates. Today, the GCMA offers training to
“ready to hire,” “near hire,” and “far hire” candidates.
Placement into one of four (one, three, six, or nine weeks) Global Communications
Training courses depends on the level of a candidate’s English skills. And while
every call center has some type of “communications” training, not all of them pay
serious attention to it or require their trainees to certify before proceeding to a
client’s training. At ePerformax, all of our global communications trainees are
required to certify before being assigned to a client program.
The scope of our Global Communications Training is more than just “accent
neutralization.” It focuses on the entire communication process, with special
attention to comprehension and fluency. Our training curriculum not only includes
communications modules; it also includes modules on customer service, culture
and geography, and basic computer skills. Each module is further broken down
into sections. For example communications is broken down into: thought clarity,
organization, language, optimum voice and grammar.
Although our training investment is significant; our returns, in terms of our ability to
secure high-quality talent and meet our clients’ staffing needs, are substantial.
Perhaps most importantly, our investment in training builds loyalty to ePerformax
among the trainees, because they value and appreciate our commitment to providing
communications training necessary to succeed in the industry. The success stories
of our “ready to hire,” “near hire,” and “far hire” candidates drives the GCMA to continue
to produce high quality talent for our global clients.